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sifat
Mar 06, 2022
In Self Help Forum
The “Expertise, Authority, and Trust” (E-A-T) algorithm is the basic criteria that Google uses to rank the quality of websites, ensuring that the most authoritative content is the first to appear on a Google search result. They are the three primary metrics that Google uses to measure the SEO value of a website. This algorithm is important because it keeps the initial pages of a Google search free of unreliable content. This means it’s important for your website content to score highly in each of these metrics—you want Google to see you as an expert, trustworthy autority. In this blog post, we’re breaking down the best ways to acheive that. To find out more, read on. Have Well Written Content The higher the quality of your content, the higher your EAT score. This is perhaps the most basic concept in search engine optimisation. Google site crawlers give greater page authority to content that is easy to read, factual, and which provides the most conclusive and insightful answer to any question that a user types into the Google search engine, which is why good copywriting is so important to SEO. Make sure that any content on your site—be it a blog or landing page—adheres to the following standards: Good Grammar and Proper Formatting Good content is free of grammatical errors and has proper punctuation. Google prefers content that is readable, with a logical easy-to-read structure that Philippines Photo Editor consistently uses headings, subheadings, and bullet points as needed to organise the ideas it contains. When it comes to length, Google prefers longer content, but you need to balance this against what readers want, which is often shorter, more succint content! Relevant and Factually Correct Cluttering a blog page with ads, or writing information that is irrelevant to the topic of your blog will result in a poor EAT score. Over the last few years, many nline platforms including Google have come under pressure to address the problem of “fake news” or content that is untrue—this could equally be content created deliberately to manipulate the political opinions of readers, or content that is lazily written with no regard for the truth. Citing sources in a blog by inserting outbound links to pages with high authority indicates that your site is trustworthy and improves its EAT score. Google loves links, especially strong backlinks, as they are a core marker for page authority. Basically, if you write content good enough, other people will link to it, and Google takes this as a vote of confidence.
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sifat
Mar 06, 2022
In Self Help Forum
Google Search Console (GSC) is a free tool provided by Google to give business owners and marketers insight into how their website is performing. There is a huge range of features and reports in GSC that make it easier to monitor your site’s Google Search presence and improve your SEO. Understanding the features in GSC is even more important now as Core Web Vitals begin to impact search ranking. GSC reports can help you optimise Photo Editing Services your site by highlighting errors, giving you a simple way to ensure your site is visible to your target audience. Keep reading for a brief run-down on each section in the GSC sidebar, and what you can expect to get out of each feature. Overview Report search console overview The Overview Report gives you a quick glance at how your website is performing. The first graph shows your website performance based on the number of clicks into the site from the SERPs. This section also gives you important information about errors and failing pages that will need more urgent attention. URL Inspection Google search console URL inspection The URL Inspection tool is a great way to see how Google views specific URLs on your site. When you click on the URL Inspection tool in the sidebar, it will ask you to input a URL from the site. The report will then show you important information such as if the page has been submitted and indexed, and when the last crawl was completed. It also will give recommendations on enhancements that could be made to the page.
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